It’s time for taxi apps to grow up and rethink performance strategies
From Uber losing the right to class its UK drivers as self-employed, to Karhoo going bust, it’s been a bad few weeks for taxi apps.
The two stories are of course very different: while Uber lives on to fight another day – not to say several rounds in the appeal courts, Karhoo is no more, leaving investors, suppliers and over 200 staff out of pocket. It’s easy to dismiss these twin developments as teething troubles in an emerging market.
Yet they raise three important reputational issues for the sector’s consumers, employees and investors
- Culture and values matter
- Take your employment brand seriously
- Get the business model right
Read Alex Pavlou’s full article in Real Business here: