Scroll down. Find your next role today!

Audience Insight Manager

  • London
  • Permanent / Full-Time
  • Research & Insight

Be the driving force for the next chapter of growth in the drinks industry. Generating actionable customer insights and create experiences that drive brand objectives and unlock new propositions through design thinking and digital analytics.

About the company

An award-winning global drinks brand (clients-side) with a product portfolio of house-hold drinks and spirit brands which are sold in more than 150 global markets. A fearlessly independent distillery, driven by values where everyone is encouraged to be entrepreneurial and support innovation.

About the role

Sitting in their new Insights & Analytics team within Global marketing, the role focuses on generating upfront insight work. You will be working in an agile environment that uses fast test, validate and activate process to experiment and rapidly test ideas. Although Audience Insight are the focus, the role will also stretch into propositions, requiring innovative and white space thinking capabilities.

  • Define personas for our brands to express audiences and occasions using a combination of data sources (e.g., social & search tools, google trends, web analytics tools and first party data tools for lookalikes) and scrappy primary research techniques. Collaborate with Digital Transformation to feed in requirements to monitor audiences & occasions.
  • Define common and nuanced path to purchase customer occasion journeys, validate with end users and explore ways to monitor data elements e.g., Google Analytics.
  • Devise ways to evaluate and test learnings online by liaising with local markets and Brand teams
  • Co-create Digital and Non-Digital experiences with Brand Teams and markets to drive engagement and or conversion and explore how to scale efficiently.

About your background and skills

ABOUT YOU:  

  • 5 years in strategic human centered roles.
  •   Lives and breathes consumer centric thinking, using data to create compelling insights, drive decisions and ideation.
  •   Have lead insight change & proposition development.
  •   Ability to coach others in industry leading tools.
  •   Has experience using Pulsar & Audience or similar social listening tools.
  •   Previous experience of using CRM tools to better engage with consumers. Experience with ethnographic research.
  •   Design thinking capabilities including writing persona and build a customer map.
  •   Able to do design; scrappy research, to test and validate ideas including Ethnography, workshop design, facilitation and interviewing.
  •   Brilliant Project manager.

 

YOUR SKILLSET:

  • Design Thinking
  • Customer Insight
  • Proposition Development
  • Consumer Research
  • Ethnography
  • Innovation
  • Digital Analytics
  • Social Listening
  • Project Manager

 

BENEFITS:

  • + 7k car allowance + 22.5-45% bonus

 

Annual bonus scheme based on personal objectives and company performance, 24 days holiday (also closed on bank holidays), product allowance (£500 pa), flexible working (transitioning back to office, likely 2/3 days per week with flex), healthcare, pension plan (employees can do 4 or 5% and company matches, so 8 or 10% contribution).

Salary Range

£65K-87K

Meet Gigi Vanderson Consultant Hire - Innovation, Strategy London

Related Jobs

Permanent / Full-Time
Innovation

Client Director

£70K-£85K
London
Read More
Permanent / Full-Time
Strategy

Lead Designer

£80K-£110K
London
Read More
Permanent / Full-Time
Research & Insight

Innovation Analyst

$80K-$110K
Columbus
Read More
Contract / Freelance
Research & Insight

Venture Strategist

$80K-$110K
Columbus
Read More
Permanent / Full-Time
Research & Insight

Client Services Lead

£80K-£110K
London
Read More
Permanent / Full-Time
Research & Insight

Momentum / People Change Lead

£55K-£65K
London
Read More
Permanent / Full-Time
Client services

Associate Director

£60K-£84K
London
Read More
Permanent / Full-Time
Research & Insight

Strategy Director

£75K-£90K
London
Read More
Permanent / Full-Time
Research & Insight

Senior Strategist

£50K-£55K
London
Read More
Permanent / Full-Time
Brand strategy

Director

£80K-£95K
London
Read More
Permanent / Full-Time
Design

Learning design manager

£45K-£50K
London
Read More
Permanent / Full-Time
Research & Insight

Editor

£45K -£50K
London
Read More
Permanent / Full-Time
Innovation

Innovation Consultant

£45K-£55K
London
Read More
Permanent / Full-Time
Research & Insight

UX Research Manager

$80K-$110K
Read More
Permanent / Full-Time
Design

Lead product designer

£60K-£65k
London
Read More
Permanent / Full-Time
Strategy

Visual Designer

£50K-£65K
London
Read More
Permanent / Full-Time
Research & Insight

Senior Innovation Associate

$130K-$150K
Remote
Read More
Permanent / Full-Time

Associate Director / Senior Strategist

$110K-$150K
Remote
Read More
Permanent / Full-Time
Strategy

Culture Change Lead

£80K-£100K
London
Read More
Permanent / Full-Time
Design

Head of Design

$230K-$270K
Read More
Permanent / Full-Time
Design

Head of Product Design

$200K-$240K
Read More
Permanent / Full-Time
Design

Staff Product Designer

$190K-$220K
New York
Read More
Permanent / Full-Time
Strategy

Growth & Digital Strategy Consultant

£40K-£60K
London
Read More
Permanent / Full-Time
Strategy , Design

Learning Design Manager

£40K-£55K
London
Read More
Permanent / Full-Time
Design

Creative Designer

£30K-£35K
London
Read More
Permanent / Full-Time
Design

Lead UX

£85K-£95K
London
Read More
Permanent / Full-Time
Research & Insight

Insights & Innovation Manager

£60K-£80K + 22.5% - 45% bonus, £7k car allowance and generous company benefits.
London
Read More
Permanent / Full-Time
Marketing & Sales

Client Director

£65K-80K base
Birmingham
Read More
Permanent / Full-Time
Marketing & Sales

Digital Operations Manager

£37K-43K
London
Read More
Permanent / Full-Time
Research & Insight

Global Insight Manager

£55K-63K
London
Read More
Permanent / Full-Time
Marketing & Sales

Paid Search Channel Manager

£37K-43K
London
Read More
Permanent / Full-Time
Engineering

Back End Engineer

$140K-$160K
New York
Read More
Permanent / Full-Time
Strategy

Innovation Architect

$150K-$190K
New York
Read More
Permanent / Full-Time
Product Management

Lead Product Manager

$160K-$190K
Read More
Permanent / Full-Time
Engineering

Front End Engineer

$130K-$140K
New York
Read More
Permanent / Full-Time
Engineering

Lead Front End Engineer – Layout Focus

$180K-$210K
New York
Read More
Permanent / Full-Time
Product Management

Lead Product Manager

$150K-$200K
New York
Read More
Permanent / Full-Time
Product Management

Product Manager

$150K-$160K
Read More
Permanent / Full-Time
Strategy , Design

Business Developer

£50k-60k
London
Read More

Couldn’t find what you were looking for?

Follow the Crowd

London

3rd Floor
81 Southwark St
London
SE1 0 HX
 
 

info@bamboocrowd.co.uk

New York

181 N11 St
Brooklyn
New York
11211
 

info@bamboocrowd.com

© 2022 Bamboo Crowd All rights reserved