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Global Insight Manager

  • London
  • Permanent / Full-Time
  • Research & Insight

OPPORTUNITY TO JOIN AN INTERNATIONAL CLIENT-SIDE CONSUMER BRAND AS THEIR GLOBAL INSIGHTS MANAGER (BASED IN LONDON OR DUBLIN)

About the company

An independent, family-owned distillery. They have a product portfolio of household drinks and spirits brands sold in more than 150 global markets. The business is fearlessly independent and driven by values where everyone is encouraged to be entrepreneurial and support innovation. They have won awards for the quality of their products and have consistently been named distiller of the year. As a business, they are currently going through a digital transformation.

About the role

This role is an opportunity to support the growth of core brands with ideas and insights that champion the consumer in all decisions. You will drive insights and actionable strategy and operate as an ambassador for the Insights & Analytics function across the entire business.

You will lead the charge in getting consumer insights to be the core of how the business acts. You will lead insight programs on priority global brand team projects, ranging from global brand positioning, packaging, communications or innovation.

You will support the global brand planner(s) in ensuring insights are presented objectively and that they have an impact on business decisions, plans and toolkits in a way that enables you to consistently and constantly champion the voice of the consumer.

You will manage agencies to create maximum value, and handle all marketing data, including the research of global assets and the analysis of campaign and brand performance. You will analyse of the outputs and findings of continuous research projects and other analytics input to create insight and action.

About your background and skills

YOUR BACKGROUND:

You will have experience working in client-side global insight functions. You can conduct hands on quantitative and qualitative research yourself (including, but not limited to social listening) as well as managing agencies in complex cross market studies. You will have experience working in and across different countries and cultures. You will be skilled in encouraging, listening to and getting the best from diverse groups. You will be an effective influencer who is able to communicate the value of your insights and approaches across the organisation and drive these through the business.

This is a great role for someone who wants to work globally, and have an impact on guiding brand, marketing and category strategy.

 

SKILLSETS:

  • Data into insights into action
  • Qual and Quant research
  • Research and agency management
  • Getting value from brand trackers and other research
  • Storytelling
  • Influencing
  • Enthusing people about the value of insights

 

BENEFITS:

  • Annual bonus scheme
  • 24 days holiday (also closed on bank holidays)
  • Product allowance
  • Flexible remote working
  • Healthcare
  • Pension plan

Salary Range

£55K-63K

Meet Dannielle Maguire Consultant Hire - Research, Brand, Insights London

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