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PPC Specialist

  • London
  • Permanent / Full-Time
  • Research & Insight

About the company

This consultancy helps their clients change the game in their industries. Working with executive boards to ensure their business model can respond effectively to disruptive market forces. Their focus is on delivering beyond expectations for their client’s incumbent organisations who are struggling to keep up with, and respond to, today’s pace of technological change to deliver what their customers now expect. This is done by delivering traditional strategy, transformation, and organisational change programmes, in a way that is anything but traditional.

About the role

You will be responsible for client communications on a daily basis, ensuring their complete satisfaction with the service provided. you will set up and manage PPC campaigns for a range of clients across Google, Bing and a range of social networks and provide ad hoc advice and guidance to the client to maximise the return on investment. You will monitor campaigns, optimising them to bring them in line with client’s objectives and always be on the lookout to make recommendations for exceeding those objectives. In addition, you will produce weekly/monthly reports for clients using Google Analytics and other web analytics tools to help provide meaningful insights for clients and recommendations for campaign improvements.

 

You will be required to continually look at ways to improve efficiency and productivity within the online marketing team. You will also need to provide the Digital Strategy Director with advice and guidance when reviewing operational procedures and make recommendations for changes to improve methods, controls, and operational efficiency. You will assist the Digital Strategy Director in identifying, implementing and maintaining best practice standards and methods with the objective of driving quality in the Online Marketing team, while continually looking at ways to improve customer satisfaction, communication, quality assurance and customer retention.

Furthermore, you will develop the paid search offering, research latest trends and relay to others. You will educate the sales team to ensure high levels of product awareness and understanding, as well as evaluating new paid search marketing technologies, techniques and partners.

About your background and skills

It is essential that you have strong experience (2 years) of successfully creating PPC campaigns in Google & Bing and experience of implementing and using Google Analytics. It would also be useful to have a good knowledge of the natural search market and search engines. You must have strong communication and liaison skills – both written and verbal and be well organised with exceptional attention to detail. You need to have a good knowledge of Microsoft Word, Excel, PowerPoint and Outlook, as well as good literacy, numeracy and accuracy skills. It would be beneficial to have relevant Google Qualifications and HTML skills.

Salary Range

£35k-£40k

Meet Jennifer Cooper Consultant recruiting Insights and Innovators in London

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