A few years back, Campisi read an article that stuck with him, about how “...the traditional assumption is that capital is short, and talent is long. Which has to be a lie from some dusty 80’s business school textbook,” he said.
The fact is, good talent is short. ManpowerGroup’s Talent Shortage Survey reports that companies across the globe face the most acute talent shortage since 2006. The survey proposes a “Build, Buy, Borrow, Bridge” solution, in which companies “go to the external market to find the best talent that cannot be built in-house in the timeframe required to fill immediate openings.”
Freelancers have long proven to have the hard and soft skills that brands and agencies clamor for, and they’re eager for opportunity. “People are more conscious of their personal brand if they’re working for themselves than if they’re working for a third party,” Minns said. This could manifest in greater productivity and output and also in how they manage themselves. “If you’ve chosen to work in a way like this, you want to do everything you can to make it work,” he said.
The client-side benefit comes in both quality of work and the cost to get it done. “If you can curate the best teams, then you can deliver the best work, and if you’re not loaded with the same fixed costs, you can deliver better work at a better price. There’s a challenge with productivity being judged on activity versus tangible outcomes. When you work in remote way, you’re judged on what you deliver, not when you deliver it,” Minns said.
Transparency is key for the talent, too. “We keep it simple -- we ensure that the project they’re going to be on will be the right fit. We’re transparent around rates, billables, time requirements,” Campisi said. “In such a tight labour market we have to be focused on attracting people who want to work with us. Finally, it’s about equality -- we have to be building diverse teams to bring products to market.”
Ward-Murphy and others look for attitude as much as they do skillset -- talent that is “emotionally attached to the client’s end result. That is the individual attitudinal culture that we want to create,” he said.