“It starts from how you might frame a problem all the way to prototyping and refining the solution, and everything in between,” Stephanie said.
The 2020 Design Camp couldn’t sound more intriguing: “We have our participants form teams to solve a problem,” Roger said. Teams go through stages of the design cycle to conceive alternative paths, prototype them, then bring the “lightweight prototypes” to test them out.
“All too often, design is thought of as the production of something tangible. We found the most valuable designs tend to be around a more holistic experience, and a product is a part of that experience,” Roger said.
The result? Participants have leveraged ID Design Camp learnings to facilitate international workshops, lead creative projects, and manage organizational innovation efforts. They leave with ready-to-use frameworks and tools for practicing innovation and managing the creative process.
As much as ID Design Camp is grounded in mindset shifts, it’s also grounded in reality. “We don’t expect people to leave the program and then become a practitioner overnight,” Stephanie said.
“We hit the right level of rigor but also depth for readiness. Participants get an understanding of what the value of this approach is, how it’s different from other methods, and they get a sense of practicing it by experiencing four days of actually doing it,” Stephanie said.
“They will leave with a better understanding of where the gaps may be in what they’re trying to build at their organization, the types of people that will need to be involved, and what will help them start to build a pathway toward that capability in their professional lives,” Stephanie said.
Be a Part of Better
Design is ever-evolving. ID Design Camp is offered every year, allowing the program to adopt and teach the latest trends and opportunities, in a real-world and very practical way. “The opportunities go on and on. Until we are all part of the design solution, we have only scratched the surface,” Stephanie said.
At Bamboo Crowd, we’re excited to see so many new methodologies, approaches, and perspectives, and to help our partners find the right talent to usher these changes into and across organizations. We turn to ID’s Lead with Purpose report for a snapshot of eight trends shaping the current moment:
- Sustainable systems will be nonnegotiable: Instead of tasking social responsibility departments to compensate for unsustainable solutions, companies will embed smart and inclusive growth into their production systems.
- Diversity enables growth: The design process will amplify diversity in decision-making by bringing cross-functional teams together and leveraging design strengths, like facilitation and collaboration.
- Educational models will shift: People want to supplement formal design degrees with other educational opportunities. Organizations will also develop their own internal, supplemental educational programs to democratize design and teach it to non-designers. We see this in ID’s Executive Education and ID Design Camp, as well as custom offerings like design capability training, masterclasses, and workshops (ID will come to you).
- Automation will challenge the status quo: Designers will have to “humanize” the applications of automated technologies into the business and future-proof them (as much as possible) for long-term unintended consequences.
- Ethics are a priority: Design is instrumental to both advancing vision and reflecting values; design can bring an ethical “checks and balances” mindset to corporate ethics conversations.
- The digital distinction will dissolve: In challenging legacy structures, organizations will build responsive ecosystems to support the curated, customized, and continuous experiences that audiences increasingly expect.
- Core values matter more than ever: Designers will ensure that organizations operate with integrity and keep social responsibility at the forefront of the development process.
- Collaboration! As highlighted in the P&G example at the start, design has and always will be a team sport. We’ll see the boundaries of collaboration continue to expand, including customers, students, partners, and, yes, even competitors.
Shifting trends in design, coupled with the right learning opportunities, will help us all not just “make pretty” but make better. Be a part of better! Consider joining ID Design Camp in July, learn more and register here.