The New York-based agency, composed of 12 people, focuses on the consumer goods space (think food and beverage, beer and spirits, personal care, and health and natural supplements) with a mission to help clients envision the world through a forward-looking lens.
“We realized that a lot of our clients, as they were trying to unlock growth, too often were looking at a static understanding of the marketplace. Nobody was systematically weaving in the understanding of where the market is likely to go and to identify paradigm shifts,” Eric said.
To help clients solve forward, Black Bamboo focuses on three core areas: insight and foresight, brand building, and innovation. We talked a bit about how Eric approaches the concept of foresight.
“Foresight is something we activate in all of our projects, identifying the macro forces in any given category and posing tough questions to our clients about the future of these categories,” he said. The result? “We help them anticipate and innovate to get ahead of the curve and unlock growth before the market even knows it exists.”
“For example, in the consumer space, when we conduct foresight, we don’t just talk to experts in the food and beverage category, we’ll also talk to people in nutrition, urban planning, or from an anthropological standpoint, to understand what is likely to change about the category as a result of changing societal or economic dynamics,” he said.
Eric’s team is mission critical, a key part of solving forward. This includes how and where the team works.
“We’re a small team and we’ve always had a family culture. We’re together because we enjoy being together. But we’re also a culture of intense dedication. Even in a pre-COVID world, we don’t expect everyone to be at the office every day,” he said.