Helen has seen a bit of a shift in client needs from the start of the pandemic to now. “When COVID first started, the work we were being asked to get involved with was all very tactical,” Helen said. “It was like, we’ve been thinking about doing this thing for a while and now we really have to do it because we want to get our end customers to our physical products through a platform.”
In this sense, Method’s client work was very much driven by articulated business needs.
But now, Method is experiencing a “slow shift” to clients who are beginning to ask: Where are we going next? “We’ve got companies thinking now is the time to really do something different,” Helen said. “If this is a new version of our lives that is normal, we need to operate differently, get savvy, and get more clever with how we generate insights on our customers, because they’re all at home,” Helen said.
Helen’s team is also conscious that the client team itself is also likely working from home these days, too. “It’s changed on all levels. It’s an interesting mix and a really rich time for innovation,” Helen said. “We could be that Uber in the market that didn’t exist, we can see where we might play in the future. Some of this means we’re working out different ways of designing interactions, which is where we love to play.”
“Massive change and chaotic times always generate the opportunity for innovation and positive change,” Helen said.
As a result of the pandemic, Method has also grown their robust business and data design disciplines. “We know that, as a client, and this is especially true with COVID, you want to make something viable and feasible and usable and beautiful,” Helen said. Through business and data design strategies, Helen and her team leverage a combination of quantitative and qualitative research to better understand target audiences and achieve new scales of impact and resilience.
We also asked Helen about any perceived differences in how teams and clients in the U.S. versus the U.K are responding to the changing market amidst the pandemic. While there is undoubtedly a shift in client work, it’s been similar between the two geographies and markets, “it’s just that we see beyond borders more,” Helen said.