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Jul 20, 2023

These are leading research consultancies for insights-hungry companies


By Chelsea Power

Associate Director - I'm a recruiter for world-class strategists and researchers.

For those seeking powerful insights to drive their business forward, these agencies offer an unparalleled depth of knowledge and expertise. Discover how these industry frontrunners can help you make data-driven decisions, foster innovation, and unlock new possibilities for your organization. If strong, impactful insights are what you need, look no further – our curated selection of US research agencies has got you covered. Let's dive in!

Brand Genetics

A small boutique agency that is highly focused on gaining valuable insights, working closely with CPG clients to deeply understand consumer needs and uncover trends in this area.

If you're interested in learning more about Brand Genetics and their unique approach to gaining valuable insights, we have an exclusive interview with them that you don't want to miss. Check out our interview with Brand Genetics here.

Egg Strategy

A one-of-a-kind agency that seamlessly combines qualitative research moderation (with some quantitative) into brand, business, and innovation strategy - dedicated to making a meaningful impact for consumer-focused brands.

Now What

A boutique insights-led strategic consultancy that has the privilege of working with renowned clients such as Apple, Nike, Disney, PepsiCo, Netflix, Meta, Pfizer, and Google.

Want to know how we supported Now What in building a world-class team? Check out the case study here.

C Space   

A global team where you have the opportunity to collaborate with hybrid researchers and strategists, as well as connect with subject matter experts in specific industries.


A highly skilled and agile team of qualitative researchers who handle entire projects for major global brands, conducting in-depth ethnographic studies.

One Minute to Midnight

An innovation consultancy that is fueled by insights and dedicated to creating solutions that prioritize the needs of individuals and foster a culture of collaboration.


They are a team that specializes in transforming brands by understanding and adapting to cultural trends. Their focus is on creating purpose-led, customer-centric, and culturally connected brands.

Check out our Podcast with Triptk's Chief Strategy Officer, Dylan Viner.


They strive to gain insights into the relationship between consumers, brands, and the digital realm, relying on quantitative research to collaborate with some of the most prominent media and technology companies worldwide.


A large consultancy that handles a wide range of services, including design research, experience design, insights, service design, and foundational brand strategy.

The Big Picture

A collaborative team that specializes in qualitative research, brand strategy, and design research for CPG clients. What sets them apart is their ability to seamlessly integrate creativity and understand how design influences consumer behavior.

Hypothesis Group

Working at the intersection of insights and strategy to shape the future of clients and transform them into practical solutions.


Forward is an insights-driven brand consultancy with a focus on fostering empathy, anchoring work in cultural narratives, and building lasting brand collaborations.

Sparks & Honey

A future-forward boutique shop that places culture at the heart of every decision, leveraging human insights, trends, and AI-powered cultural intelligence.

Basis Research

An independent insight consultancy based in London and with offices in NY, Chicago, and LA, serving global clients with comprehensive insight activation services and offering qualitative, quantitative, design, and video teams to tackle diverse insight, innovation, and strategy projects across various markets.


A global growth strategy firm with offices worldwide, specializing in translating cultural and technological shifts into transformative value propositions for businesses, creating meaningful impact in people's lives.

The Sound

The Sound is a global agency specializing in consumer exploration, brand strategy, and product innovation, employing advanced market research techniques and cultural understanding to guide brands in finding their authentic purpose and driving growth through human intelligence.

Finding strong insights is crucial for innovation and design leaders in large corporates, and the right research agency can make all the difference. We've showcased a handpicked selection of top-notch consultancies that excel in providing valuable, data-driven solutions. Whether it's unlocking new opportunities, optimizing strategies, or understanding consumer behaviors, these agencies have proven their mettle. Embrace the power of insights and propel your organization to new heights of success. Remember, investing in the right research agency is an investment in your company's future. Stay curious, stay innovative, and keep making informed decisions. Here's to a future filled with endless possibilities!

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