Start Hiring

Contact us

Send brief

Mar 14, 2023

William Grant & Sons: Hiring an Expert Leader


By Drew Welton

Founder - I help companies hire innovation executives.

William Grant & Sons is an independent, premium spirits company with brands that include Glenfiddich, Grant's, The Balvenie, Tullamore D.E.W., Drambuie, Hendrick's Gin, Sailor Jerry Rum and Monkey Shoulder. A team of over 2,600 people at 48 global locations.


The Problem:

They needed support to hire a leader into a brand new area, someone who could bring new expertise into the business and someone who could drive brand growth through iterative customer exploration, proposition development and commercialisation.


Talent they needed:

We worked with the Head of Special Projects, Global Insights & Analytics Leader, and also in partnership with the talent acquisition team to co-create the role profile to understand and prioritise the things that mattered most. The priority list was diverse, from consumer experimentation and insights and proposition development, to design thinking and agile frameworks, and digital marketing – often not combined in one role, our job was to ask the right questions, look outside the box and test capability and fit.


The Big Solution:

Our team delivered a leader with expertise across all the areas asked for. Someone with the skills, energy and capability to bring this new offer to life. We have gone on to partner on the next set of briefs, from customer insights, to campaign effectiveness and brand innovation.


“Bamboo Crowd clearly differentiated themselves by taking a truly consultative approach. Authentic, friendly, enthusiastic and a positive force in recruitment”

- Global Head of Consumer Experimentation + Design


Ready to grow your teams? Let’s talk. Send us a message! We can’t wait to help your company stand out from the crowd.

Want to receive our stories in your inbox?

Sign up to our newsletter

Meet Drew Welton CEO & Co-Founder recruiting Executive Innovation Leaders in London

Couldn’t find what you were looking for?


Third Floor
81 Southwark Street 

New York

Northpoint Studios
181 N11th St

© 2024 Bamboo Crowd All rights reserved